Mountain Dew Ads Imply That Drinking Mountain Dew Will Open

question 31

Multiple Choice

Mountain Dew ads imply that drinking Mountain Dew will open up a world of excitement where you can do ("dew") anything. The constructed meaning associated with this brand is an example of the ______.

• A) homonym effect
• B) floating signifier effect
• C) target market premise
• D) feel-good premise

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Definitions:

Job Listings

Advertisements or postings that outline available job positions, typically including job requirements and how to apply.

Biweekly

Occurring every two weeks.

Dealership

A business authorized to sell a particular manufacturer's products, commonly used in the context of car sales.

Commission Rate

A percentage or fixed amount added to the cost of a transaction or service, typically paid to a salesperson or agent for their services.