While Strong Brands Connect with Stakeholders and Send Messages of Optimism

question 27

Multiple Choice

While strong brands connect with stakeholders and send messages of optimism and freedom of choice, the ultimate purpose of branding is ______.

• A) identity construction
• B) to make profits
• C) to engage in consumer advocacy
• D) greenwashing

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Definitions:

Bayley Scales

A series of standardized tests used primarily to assess the motor (fine and gross), cognitive, and language development of infants and toddlers, ranging from birth to 3 years old.

Infant Development

The physical, cognitive, and emotional growth that occurs in human babies from birth to the end of their second year.

Bayley-III

Stands for the third edition of the Bayley Scales of Infant and Toddler Development, a tool to assess developmental progress in children up to 42 months.

Language

A system of symbols, sounds, and rules used for communication among individuals.