Unilever Is the Parent Company for Axe and Dove

question 16

Short Answer

Unilever is the parent company for Axe and Dove. While the company brands Dove as a body image conscious activist brand, Axe uses an opposite branding strategy that positons women as sexual objects. This supports the notion that branding is more about ______ and less about empowerment.

---

Definitions:

Tyrosinase

An enzyme critical in the production of melanin and other pigments from tyrosine by oxidation.

Ultraviolet Light

A form of electromagnetic radiation with a wavelength shorter than that of visible light but longer than X-rays, known to cause skin damage and beneficial for producing vitamin D.

IEP Meeting

A meeting concerning an Individualized Education Program, where educators, parents, and specialists plan educational accommodations for a student with disabilities.

Vision Impairments

Limitations in sight that cannot be fully corrected with glasses, contact lenses, medication, or surgery.