Early Advertising Highlighted the Uniqueness of a Product and Was

question 12

Multiple Choice

Early advertising highlighted the uniqueness of a product and was based on a formula that included ______.

• A) savvy consumerism because you are using products that work better with less ingredients
• B) good citizenry because you are using environmentally friendly products
• C) the notion that if you use the product you (or your home or your food) will be much better or more desirable
• D) costs savings for using products that are not as expensive as the competitors

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Definitions:

Analytical Intelligence

The capacity to assess, critique, differentiate, and compare data.

Practical Intelligence

A type of intelligence related to the ability to solve everyday problems by utilizing knowledge gained from experience in contrast to theoretical or academic knowledge.

Intrapersonal

Relating to or within a person's own mind or self.

Interquartile Range

The difference between the 75th and 25th percentiles of a data set, representing the middle 50%.