Mountain Dew Ads Imply That Drinking Mountain Dew Will Open

question 31

Multiple Choice

Mountain Dew ads imply that drinking Mountain Dew will open up a world of excitement where you can do ("dew") anything. The constructed meaning associated with this brand is an example of the ______.

• A) homonym effect
• B) floating signifier effect
• C) target market premise
• D) feel-good premise

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Definitions:

Lateral-Acceleration Sensor

A sensor that detects the side-to-side acceleration of a vehicle, often used in stability control systems.

Yaw Sensor

A device in vehicles that detects the rotational movement around the vertical axis, critical for stability and traction control systems.

Solenoid Valve Body Assembly

A part of an automatic transmission that uses solenoids to control fluid flow, affecting shifts and overall transmission operation.

Power Steering Pump

The gear- or belt-driven pump that supplies pressurized fluid to the steering gearbox.