______ Is the Process of Leveraging the Meanings and Emotions

question 9

Short Answer

______ is the process of leveraging the meanings and emotions associated with a particular company to a variety of different products that don't necessarily have any relationship with each other.

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Definitions:

Emotional Appeals

Strategies used in communication that aim to elicit an emotional response from the audience to persuade or convince them.

Logical Appeals

Persuasive strategies that use reasoning, facts, and evidence to convince an audience of an argument's validity.

Persuasive Claims

Statements designed to convince or influence others to adopt a particular viewpoint or take a specific action.

Mutually Beneficial

Describes a situation or agreement where all parties involved gain benefits or advantages.