McDonaldization, the Term Used to Describe the Proliferation of Prepackaged

question 10

Multiple Choice

McDonaldization, the term used to describe the proliferation of prepackaged, instant, easily consumable products and lifestyles, would be associated most closely with which one of the following concepts?

• A) the cultural studies' systems of representation
• B) the Frankfurt School's culture industry
• C) Marx's economic determinism
• D) social control

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Definitions:

Diseconomies of Scale

A condition in which a firm’s average costs increase as production increases.

Returns to Scale

The change in output as a result of proportionately changing all inputs in the production process, indicating increasing, constant, or decreasing returns.

Marginal Cost

An uplift in the sum total of costs incurred by producing another unit of a product or service.

Average Fixed Cost

The fixed costs of production (such as rent and salaries) divided by the number of goods produced; it decreases as output increases.