Brandon, an American, Works for a Company That Manufactures Electronics

question 81

Multiple Choice

Brandon, an American, works for a company that manufactures electronics. His managers select him for an assignment to lead the launch of a new product line in Germany. Which topic will be the most important during training to prepare him for the assignment?

• A) the advantages of U.S. culture
• B) marketing skills
• C) details about the new product line
• D) what to expect from German culture
• E) how to determine the purchasing power of his salary in Germany

---

Definitions:

Trait

Personality characteristics that are stable over time and across situations, thought to describe consistent behaviors in individuals.

Self-Monitoring

The extent to which individuals regulate their behavior to accommodate social situations, including adjusting appearance or manner based on the social context.

Conscientiousness

A distinguishing characteristic involving being orderly, trustworthy, and deeply committed to obligations.

Leikas, Lönnqvist, and Verkasalo

Refers to researchers known in the field of psychology, possibly for their work on personality, values, or ethical decision-making.