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What are sick leave programs?
Marketing Objective
A specific, measurable goal that a company aims to achieve with its marketing efforts within a given timeframe.
Trading Up
A strategy where a business encourages customers to purchase higher-priced items, upgrades, or add-ons.
Trading Down
Opting for cheaper or lower-quality products or services, often as a result of economic constraints or budget considerations.
Repositioning
The strategy of changing the marketing mix for a product or brand to target new markets or change the product's image.
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