StrongSkills Consulting Tests Its Salespeople on Listening Skills and Then

question 87

Multiple Choice

StrongSkills Consulting tests its salespeople on listening skills and then implements a training program to teach all of them to be better listeners. At the conclusion of the last training session, it conducts a posttest to measure listening skills again. Based on the results, the training manager reports that the training program increased listening skills by a significant amount. Which statement represents the main weakness in the manager's conclusion?

• A) The actual impact of the training can only be evaluated by comparing the performance of employees who underwent training and those who did not.
• B) The posttest evaluated employees for the same levels of knowledge, skill, and competency as the pretest did.
• C) Posttests and pretests are very complex, and StrongSkills Consulting should have used a simpler form of evaluation.
• D) The duration of the training was three days, which is comparatively short when compared with the duration of many other training programs.
• E) The posttest was conducted immediately after the training program, which is too soon for accurate measurement of learning.

---

Definitions:

Objective-and-task Method

The objective-and-task method is a budgeting technique where a company defines specific marketing objectives and then estimates the costs of tasks needed to achieve these objectives, thereby determining the marketing budget.

IMC Budgeting

IMC stands for Integrated Marketing Communications; it refers to the process of allocating funds towards a cohesive marketing strategy that integrates various communication tools and channels.

Set Objectives

The process of defining specific, measurable goals that a person or organization aims to achieve within a timeframe.

Determine Costs

The process of calculating the total expenditure required for producing a product or service, including materials, labor, and overhead expenses.