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StrongSkills Consulting tests its salespeople on listening skills and then implements a training program to teach all of them to be better listeners. At the conclusion of the last training session, it conducts a posttest to measure listening skills again. Based on the results, the training manager reports that the training program increased listening skills by a significant amount. Which statement represents the main weakness in the manager's conclusion?
Objective-and-task Method
The objective-and-task method is a budgeting technique where a company defines specific marketing objectives and then estimates the costs of tasks needed to achieve these objectives, thereby determining the marketing budget.
IMC Budgeting
IMC stands for Integrated Marketing Communications; it refers to the process of allocating funds towards a cohesive marketing strategy that integrates various communication tools and channels.
Set Objectives
The process of defining specific, measurable goals that a person or organization aims to achieve within a timeframe.
Determine Costs
The process of calculating the total expenditure required for producing a product or service, including materials, labor, and overhead expenses.
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