El Niro Inc

question 95

Multiple Choice

El Niro Inc. is automating processes so the company can meet its demand with a smaller workforce. The CEO asks Megan, the vice president of human resources, for advice on how to address the resulting labor surplus. Megan studies the workforce and observes that many employees are in their 50s and 60s. Furthermore, these employees are the highest-paid workers in every job category. Based on this information, what should Megan suggest as the most effective way of addressing El Niro's labor surplus?

• A) The workforce should be downsized, with layoffs focusing on the older employees.
• B) Retrain the older employees in order to make them work more productively.
• C) Provide performance-based pay to increase production output by the employees.
• D) Replace the employees with contract workers.
• E) Offer early retirement incentives to the employees in their 50s and 60s.

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Definitions:

Lifestyle Segmentation

A marketing strategy that divides the market based on the interests, activities, and opinions of consumers, to tailor products and communications.

Short Lead Time

The brief period between when an order is placed and when it is completed or delivered.

Short Exposure Time

The brief duration during which an audience is exposed to a promotional message or advertising content.

Specific Audiences

Particular groups of people targeted by a marketing campaign or message, often defined by demographic, psychographic, or behavioral characteristics.