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The supervisors in an organization play a key role in employee relations because they are most often the voice of management for the employees.
Alternative Brands
Brands that offer similar products or services to the leading brand within a market but distinguish themselves through pricing, features, or niche targeting.
Extended Problem Solving
A consumer decision-making process used for complex and high-involvement purchases requiring significant thought and research.
Routine Response Behavior
Consumer behavior characterized by frequent, habitual purchases where little thought, search, or comparison is involved.
Limited Problem Solving
A decision-making approach used by consumers when purchasing products that involve a moderate level of engagement and research.
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