Ms Hernandez Is Concerned About Brian, a Student in Her

question 56

Multiple Choice

Ms. Hernandez is concerned about Brian, a student in her high school chemistry class who rarely interacts with other students. Ms. Hernandez decides to smile at Brian on those occasions when she happens to notice him talking with another student. Yet after three weeks she sees little change in his behavior. Based on this information, which one of the following is definitely wrong with Ms. Hernandez's approach?

• A) Brian has little to gain by changing his behavior.
• B) Brian is receiving intermittent rather than continuous reinforcement.
• C) Social interaction is not an intrinsically reinforcing activity.
• D) A smile is not an effective reinforcer.

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Definitions:

Situational Influence

The effect of time, place, and other contextual factors on consumer behavior and decision-making processes.

Time Available

The duration or period at one's disposal for completing tasks or engaging in activities.

Situational Influences

External factors that can impact consumer behavior at the time of purchase, including physical environment, social surroundings, time perspective, and purchase reason.