Memory Theorists Believe That People Encode Information in Long-Term Memory

question 48

Multiple Choice

Memory theorists believe that people encode information in long-term memory in a number of different ways. They also believe that:

• A) Propositions are eventually transformed into images.
• B) Images represent information more precisely than propositions do.
• C) One form of encoding information-the verbal code-is by far the most prevalent.
• D) Pieces of information stored in different codes are associated with one another.

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Definitions:

Communication

The act of transferring information, ideas, or feelings between individuals or groups using spoken words, written text, or other symbols.

Environmental Forces

External factors that impact an organization's ability to operate, including economic, political, legal, technological, and cultural elements.

Uncontrollable Factors

External elements that influence business operations and success, over which the company has no control, such as economic conditions, social trends, and natural disasters.

Marketing Mix

A mix of elements that a company can manage to sway customer buying behavior, consisting of product, price, place, and promotion.