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is usually regarded as an outdated term that refers to groups of indigenous people.
GAP Model
A framework for identifying and addressing gaps between customer expectations and experiences in service delivery.
Customers Expect
The anticipations or beliefs about the performance or services a customer expects from a product, service, or brand.
Company Thinks
Conceptual understanding or opinion held by a company regarding market trends, customer preferences, or strategies.
Customer Relationships
The ongoing interactions between a business and its customers, aiming to foster loyalty, satisfaction, and engagement over time.
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