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Marketing Strategy
A process by which a business or organization devises a plan to reach and persuade potential customers to buy its products or services, often including the development of the product, pricing, distribution, and promotional tactics.
Supply Chain
The connected network of individuals, organizations, resources, activities, and technologies involved in the manufacture and sale of a product or service.
Supply Chain Management
The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer, involving the coordination and integration of these flows both within and among companies.
Integration
The process of combining or coordinating separate elements, systems, or organizations to function together as a unified whole.
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