According to Cacioppo and Petty's (1979,1985)studies on Repeated Exposure,______

question 6

Multiple Choice

According to Cacioppo and Petty's (1979,1985) studies on repeated exposure,______,

• A)repetition of a message increases message comprehension,until it becomes tedious
• B)repetition of a strong message leads to more favourable attitudes
• C)repetition of a weak message leads to less favourable attitudes
• D)all of these

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Definitions:

Risk Premium

The extra return expected by investors for holding a risky asset compared to a risk-free asset, compensating for the additional risk.

Total Return

The complete return on an investment over a specified period, including both capital gains and income received.

Dividend

A portion of a company's earnings that is paid to shareholders or owners as a distribution of profits.

Capital Gains Rate

The tax rate applied to the profit made from selling an asset at a higher price than its purchase price.