DeSteno, Petty, Rucker, Wegener, and Braverman (2004) Found That Participants

question 6

Multiple Choice

DeSteno, Petty, Rucker, Wegener, and Braverman (2004) found that participants who were sad were most persuaded by an appeal related to ______,

• A) sadness
• B) anger
• C) sadness, but only if they were high in need for cognition
• D) sadness, but only if they were high in need for affect

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Definitions:

Cost of merchandise sold

The entire expense directly tied to the production and sale of products in inventory that were sold during a specific period.

Year amount

An expression referring to the total amount or figures calculated over a year's period.

Average cost method

An inventory costing method where the cost of goods sold and ending inventory is calculated based on the average cost of all units available for sale during the period.

Periodic system

An inventory accounting system in which updates to inventory levels and cost of goods sold are made at the end of an accounting period rather than after each sale.