DeSteno, Petty, Rucker, Wegener, and Braverman (2004) Found That Participants

question 6

Multiple Choice

DeSteno, Petty, Rucker, Wegener, and Braverman (2004) found that participants who were sad were most persuaded by an appeal related to ______,

• A) sadness
• B) anger
• C) sadness, but only if they were high in need for cognition
• D) sadness, but only if they were high in need for affect

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Definitions:

Leader Match

The compatibility and fit between a leader's style and the preferences or needs of their followers or organization.

Task Structure

The degree to which job assignments are organized and defined, including clear roles, goals, and procedures.

Profit Motive

is the primary incentive for businesses to operate, focusing on generating financial gain as the main objective of their activities.

Personalized Charismatics

Leaders who possess an innate charm and appeal that inspire loyalty and enthusiasm, often blending personal qualities with leadership abilities.