Based on the Role Playing Studies by Janis and Mann

question 8

Multiple Choice

Based on the role playing studies by Janis and Mann (1965) and Janis and King (1954) ,______,

• A)smokers who were randomly assigned to play the role of a lung cancer patient later reported more negative attitudes toward smoking than did smokers who had been asked to listen to an audiotape of this role play
• B)people who were randomly assigned to argue in favor of a particular stance on an issue (e,g,,legalized abortion)subsequently become more favorable toward the position that they had supported
• C)role players search their memory for prior knowledge that supports their role
• D)all of these

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Definitions:

Standardized Product

A product that is manufactured in a consistent, unchanged manner to ensure it meets specified criteria and quality.

Product Focus

A strategic approach that centers on developing and marketing a specific product or product line.

High Fixed Costs

Costs that remain constant regardless of the level of production or sales in a business, such as rent, salaries, or equipment leases.

Low Variable Costs

A situation where costs that vary with the level of production or service delivery are kept minimal.