Hovland Et Al,(1953)emphasized the Importance of ______

question 9

Multiple Choice

Hovland et al,(1953) emphasized the importance of ______,

• A)incentives for attitude change
• B)message comprehension for attitude change
• C)message retention for attitude change
• D)message comprehension for attitude change and message retention for attitude change

---

Definitions:

Spending Variance

A financial metric indicating the difference between budgeted and actual spending, especially concerning variable costs.

Cost Formula

An equation or method used to determine the costs associated with production, including fixed and variable components.

Catering Supplies

Items and materials used in the provision of catering services, including food, utensils, and decorations.

Spending Variance

Difference between the planned budget and the actual expenditure, indicating over- or under-spending.