According to the Elaboration Likelihood Model,people Are Motivated to Hold

question 5

Multiple Choice

According to the Elaboration Likelihood Model,people are motivated to hold ______,

• A)correct attitudes
• B)attitudes that promote their social image
• C)attitudes that express their values
• D)correct attitudes and attitudes that promote their social image

---

Definitions:

Reputational Capital

The value derived from an entity's positive reputation, influencing customer loyalty, trust, and business opportunities.

Marcom Plan

Definition: Short for Marketing Communications Plan, it outlines the strategies and tactics businesses use to convey messages about their products or services to their target market.

Integrated Marketing Communications Plan

A strategic approach that combines multiple marketing communication channels and tools in a cohesive manner to promote a brand or product effectively.