The Heuristic-Systematic Model's Enhancement Hypothesis Predicts That People Will Use

question 8

Multiple Choice

The Heuristic-Systematic Model's enhancement hypothesis predicts that people will use more ______,

• A)systematic processing when they are motivated and able to process a message
• B)systematic processing when they are higher in self-enhancement motivation
• C)heuristic processing when they feel unable to perform systematic processing
• D)heuristic processing when they are higher in self-enhancement motivation

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Definitions:

Discount Rate

The interest rate charged to commercial banks and other financial institutions for loans received from the central bank or the rate used in discounted cash flow analysis to determine the present value of future cash flows.