The Elaboration Likelihood Model and the Heuristic-Systematic Model Are Both

question 14

Multiple Choice

The Elaboration Likelihood Model and the Heuristic-Systematic Model are both so-called dual-process models of persuasion,What does this mean?

• A)They specify two phases that may lead to persuasion,
• B)They specify successful versus unsuccessful persuasion,
• C)They specify two different routes to persuasion,
• D)They specify which type of individuals are more persuaded by arguments versus message cues that are not relevant to the content of the message

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Definitions:

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against a fixed asset over its useful life.

Indirect Method

A technique used in cash flow statements where net income is adjusted for non-cash transactions and changes in working capital to calculate net cash from operating activities.

Cash Dividend

A distribution of a portion of a company’s earnings, decided by the board of directors, to a class of its shareholders in the form of cash.

Statement Of Cash Flows

A financial report that shows how changes in balance sheet accounts and income affect cash and cash equivalents, breaking the analysis down to operating, investing, and financing activities.