What Is Acquiring Secondary Meaning in Trademark Terms

question 37

Multiple Choice

What is acquiring secondary meaning in trademark terms?

• A) when a mark that resembles a mark already registered with the federal PTO is used for a new product or service
• B) when ordinary words establish new meaning due to its attachment to a product or service
• C) when a distinctive mark or design is created for a new product or service
• D) when descriptive words are used that have no direct relevance to a product or service

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Definitions:

Fast-food Restaurants

Fast-food restaurants are establishments that serve prepared food quickly and efficiently, typically part of a chain with a standardized menu.

Terror Management Theory

A psychological theory suggesting that awareness of one’s own mortality drives behavior, particularly those that uphold cultural values and self-esteem.

Conspicuous Consumption

The purchase of goods or services for the purpose of displaying wealth or status rather than for practical reasons.

Shrinkage

The loss of money or inventory from shoplifting and/or employee theft.