An Example of a Business Using Information Systems for Customer

question 20

Multiple Choice

An example of a business using information systems for customer and supplier intimacy is

• A)Wal-Mart's Retail Link system.
• B)the Mandarin Oriental hotel's customer-preference tracking system.
• C)Verizon's Web-based digital dashboard.
• D)Apple Inc.'s iPod.
• E)Citibank's ATMs.

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Definitions:

Indifference Curves

Graphs used in economics to show combinations of two goods that provide equal satisfaction and utility to a consumer.

Budget Line

A graphical representation of all possible combinations of two goods which can be purchased with a given budget at fixed prices.

Utility Function

A utility function is a mathematical representation in economics that depicts an individual's preference ranking over a set of goods or outcomes, showing the level of satisfaction or utility derived from them.

Nuts

Hard-shelled edible seeds of certain plants, often rich in oil and nutrients.