Explain the Overall Objective of Customer Relationship Management and the Stages

question 21

Essay

Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage. identify the marketing goals during the stage as well as examples of strategies that may be used.

---

Definitions:

Systematic Desensitization

A therapeutic method used in psychotherapy to gradually reduce phobia, anxiety, or fear by exposing a person to the feared object or context in a controlled manner.

Dialectical Behavior Therapy

A type of cognitive-behavioral psychotherapy that emphasizes the psychosocial aspects of treatment and is particularly used for treating borderline personality disorder.

Dialectical Behavior Therapy

A type of cognitive-behavioral therapy aimed at teaching patients skills to cope with stress, regulate emotions, and improve relationships with others.

Exposure Therapies

A set of psychotherapeutic techniques used to treat anxiety disorders by exposing patients to the source of their anxiety under controlled conditions.