The Basis Premise of the Implementation Through Change Approach Is

question 30

Multiple Choice

The basis premise of the implementation through change approach is that:

• A) frontline employees are forced to implement the strategy.
• B) marketing strategy is a part of the organizational vision.
• C) employees are organized into teams that work together to implement the marketing strategy.
• D) the organization is modified in ways that will ensure the implementation of the marketing strategy.
• E) participative decision making among all employees is used extensively.

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Definitions:

Coercive Power

Refers to the ability of a person to influence others' actions through threats or punishment.

Legitimate Power

A form of authority where power is given based on a person's position or role within a hierarchical structure.

Zone Of Indifference

A range of actions or decisions by authority figures that individuals are willing to accept or comply with without objection.

Shareholder Value

A corporation's commitment to increase the wealth of its stockholders by improving performance, profitability, and share price.