What Type of Marketing Controls Consists of Unwritten, Employee-Based Mechanisms

question 35

Multiple Choice

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

• A) input controls
• B) informal controls
• C) process controls
• D) output controls
• E) formal controls

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Definitions:

Special Interest Groups

Organizations comprising members with shared interests or goals that attempt to influence public policy and decision-making processes.

Public Choice Theory

An economic theory that explores how public decisions are made, emphasizing the self-interest of voters, politicians, and bureaucrats.

Special Interest Groups

Organizations that advocate for specific causes or interests, influencing public policy and opinion.

Infant-Industry

An industry in its early stages within a particular country, often argued to need protection from international competition until it becomes competitive.