The Principles and Standards That Define Acceptable Marketing Conduct as Determined

question 32

Multiple Choice

The principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private-interest groups, competitors, and the firm itself are termed:

• A) marketing standards
• B) societal standards
• C) codes of conduct
• D) marketing ethics
• E) social responsibility

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Definitions:

Correlation

A statistical measure that expresses the extent to which two variables change together.

Causation

The action or process of causing something to happen or exist.

Level Of Education

Denotes the highest degree or stage of general education an individual has completed.

Income

The amount of money received on a regular basis from work, property, business, or as financial support.