Colgate Promotes Its Toothpaste Using a Claim That States "Helps

question 16

Multiple Choice

Colgate promotes its toothpaste using a claim that states "helps fight plaque and gingivitis." What potential ethical issue does Colgate have with respect to its promotional strategy?

• A) bribery
• B) ambiguous statements
• C) fraud
• D) superficial claims
• E) false advertising

---

Definitions:

Psychosis

A severe mental disorder in which thought and emotions are so impaired that contact is lost with external reality.

Manic-depressive

An alternate term for bipolar disorder, a mental health condition characterized by extreme mood swings including manic highs and depressive lows.

Obsessive-compulsive

Referring to a disorder characterized by uncontrollable, recurring thoughts (obsessions) and behaviors (compulsions) that the individual feels compelled to repeat.

Schizophrenia

A severe mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.