Although the Product Is at the Heart of the Marketing

question 8

Multiple Choice

Although the product is at the heart of the marketing program, it is important to remember that product offerings in and of themselves have little value to customers. An offering's real value comes from:

• A) its superiority to competing products.
• B) its ability to further the image of the organization.
• C) its value (good quality at a low price).
• D) its ability to deliver benefits that solve a customer's problems.
• E) its easy of use and convenience.

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Definitions:

Unknown Future

A reference to situations or outcomes that are uncertain or unpredictable.

Incremental Change

Change of a relatively small scope, such as making small improvements.

Small Improvements

Incremental positive changes or adjustments that cumulatively lead to significant progress.

Relatively Small

Refers to something that is modest or limited in size, magnitude, or extent compared to others of its kind or within a specific context.