Which Pricing Objective Is Associated with the Phrase "Charging What

question 24

Multiple Choice

Which pricing objective is associated with the phrase "charging what the market will bear"?

• A) volume-oriented
• B) profit-oriented
• C) cash flow
• D) market demand
• E) status quo

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Definitions:

Reliability

The degree to which test scores are free from errors of measurement, also, the capacity of an instrument to provide consistent results. See “test-re-test,” “alternative forms,” and “internal consistency”.

Validity

The degree to which all of the accumulated evidence supports the intended interpretation of test scores for the intended purpose. Validity is a unitary concept that attempts to answer the question: How well does a test measure what it’s supposed to measure?

Guilford's Cognitive

Refers to a model developed by psychologist Joy Paul Guilford that categorizes human intelligence into operations, contents, and products.

Functions

In mathematics, functions are defined as relationships between a set of inputs and a set of permissible outputs, where each input is related to exactly one output.