Because Service Capacity Is Perishable and Service Demand Is Highly

question 77

Multiple Choice

Because service capacity is perishable and service demand is highly time dependent, service firms employ yield management strategies in an effort to:

• A) control costs.
• B) control demand through effective advertising strategies.
• C) establish fair guidelines for overbooking capacity.
• D) shift customer demand to other firms that can handle the excess business.
• E) balance price and revenue considerations with their need to fill unused capacity.

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Definitions:

Channels

Means or mediums through which information, messages, or products are delivered or distributed between entities or within systems.

Verbal

Pertaining to words and language, especially the use of speech in communication.

Nonverbal

Communication without the use of spoken language, often involving body language, facial expressions, and gestures.

Flaming

Online behavior characterized by the use of hostile or aggressive language, often resulting in heated exchanges.