__________ Is Paid Personal Communication That Attempts to Inform Customers

question 31

Multiple Choice

__________ is paid personal communication that attempts to inform customers about products and persuade them to purchase those products.

• A) Personal selling
• B) Sales promotion
• C) Publicity
• D) Public relations
• E) Advertising

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Definitions:

Fortune1000 Companies

A list compiled and published by Fortune magazine ranking the 1000 largest US corporations by total revenue for their respective fiscal years.

Autocratic

A leadership style characterized by individual control over all decisions and little input from group members.

Transformational

Referring to leadership or processes that create significant change in individuals, groups, or organizations through a vision and by empowering followers to transcend their own self-interests.

Leadership Style

The manner and approach of providing direction, implementing plans, and motivating people in organizational settings.