__________ Segmentation Is the Most Powerful Form of Segmentation in Consumer

question 19

Multiple Choice

__________ segmentation is the most powerful form of segmentation in consumer markets because it uses actual product usage to make distinctions among market segments.

• A) Demographic
• B) Behavioral
• C) Psychographic
• D) Lifestyle
• E) Geographic

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Definitions:

Psychopathology

The study of abnormal thoughts, feelings, and behaviors that may be indicative of mental illness.

Abnormal Behavior

Actions or behaviors that deviate significantly from what is considered typical or normal within a population or society.

Specializing

Focusing on a particular area of study or work, developing expertise within a specific domain.

Social Norm Deviance

Actions or behaviors that violate the unwritten rules or expectations of society or a social group.