Why Is It Important That Marketing Goals Involve Some Degree

question 15

Multiple Choice

Why is it important that marketing goals involve some degree of intangibility?

• A) It makes it more difficult for competitors to determine the firm's marketing strategy.
• B) It makes goals more consistent with the objectives that follow.
• C) It makes goals easier to achieve.
• D) It promotes learning by forcing employees to ask questions about the strategy.
• E) It makes the goal more motivational and promotes continuous improvement

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Definitions:

Kanter's Research

Kanter's Research primarily focuses on organizational behavior, including the dynamics of gender roles, corporate strategy, and change management within companies and institutions.

Top Echelons

pertains to the highest levels or ranks within an organization, often encompassing senior management and executive leadership.

Discriminated Against

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Foraging Communities

Societies that rely on hunting, fishing, and gathering wild food sources for their subsistence instead of practicing agriculture or animal husbandry.