A Cluster of Closely Related Goods and Services That Center

question 36

Multiple Choice

A cluster of closely related goods and services that center around a specific consumption activity is referred to as a:

• A) marketspace.
• B) market.
• C) metamediary.
• D) marketing channel.
• E) metamarket.

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Definitions:

Business-to-consumer Marketing

Marketing strategies and practices aimed at selling products directly to consumers rather than businesses.

Competitive Environment

The arena of business competition characterized by the active rivalry between firms to gain and maintain customer loyalty and market share.

Modes of Conduct

Established ways or methods of behaving in social or professional settings.

States of Existence

The various conditions or forms that something can be in, which may include physical, digital, or conceptual states.