Which of the Following Statements About Pricing Decisions in the Marketing

question 9

Multiple Choice

Which of the following statements about pricing decisions in the marketing program is TRUE?

• A) Price is one of two elements of the marketing mix that leads to revenue.
• B) Price has a direct connection with customer demand.
• C) Pricing is the least manipulated element of the marketing mix.
• D) Pricing is the most difficult element of the marketing mix to change.
• E) Customers will always equate higher prices with higher quality products.

---

Definitions:

FR-5 Schedule

A fixed-ratio schedule of reinforcement where a response is rewarded only after five instances of the behavior.

FR-15 Schedule

A fixed-ratio schedule of reinforcement where a response is reinforced only after it has been produced 15 times.

Fixed-Ratio

A reinforcement schedule where a response is reinforced only after a specified number of responses.

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, leading to high and steady response rates.