What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

question 20

Multiple Choice

What is the difference between personalization and customization,as applied to e-commerce technologies?

• A)Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
• B)Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
• C)Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
• D)Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
• E)There is no difference,both terms refer to changing a product or communication for the consumer.

---

Definitions:

Productivity

A measure of efficiency that calculates the amount of output produced per unit of input, such as labor or capital.

Signaling

An action taken by an informed party to reveal private information to an uninformed party, often seen in job markets and education.

Compensation Scheme

A plan or system used to determine how to compensate or reward employees for their work, including wages, benefits, bonuses, and other forms of payment.

Efficiency Wage

A salary set by employers above the market equilibrium to increase productivity, attract high-quality employees, or reduce turnover.