Web Site Tracking Software Can Log the Path a Customer

question 77

Essay

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

---

Definitions:

Feature Detector

Brain cells that react to particular aspects of a stimulus, like lines, borders, or motion.

Visual Cortex

The Visual Cortex is the part of the brain responsible for processing visual information, located in the occipital lobe.

Retina

The light-sensitive layer of tissue at the back of the eye that processes visual information received and transmits it to the brain.

Face Recognition

The cognitive process involving the identification or verification of an individual from their facial features.