Web Site Tracking Software Can Log the Path a Customer

question 77

Essay

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

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Definitions:

Protective Service Workers

Individuals employed in jobs that focus on the protection of people and property, including police, firefighters, and security guards.

MRP

Marginal Revenue Product - The additional revenue generated from employing one more unit of a factor, such as labor or capital.

Variable Input

An input in the production process that can be adjusted in the short run to change the level of output.

Total Output

The total quantity of goods and services produced by an economy or firm within a certain period.