Describe the Use of Personalization and Customization in E-Commerce

question 64

Essay

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

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Definitions:

Sole Proprietorship

A sole proprietorship is a type of business structure where one individual owns and operates the business, bearing sole responsibility for its assets and liabilities.

Single Individual

Refers to one person, often in contexts emphasizing the role or impact of just one member within a larger group or system.

Closed Receivership

A legal process where a court appoints a receiver to manage the affairs of a financially troubled company, with the aim of paying off its debts.

Corporate Governance

The set of rules, practices, and processes used to direct and manage a corporation, aiming to balance the interests of various stakeholders.