Web Site Tracking Software Can Log the Path a Customer

question 77

Essay

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

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Definitions:

Income Statement

is a financial statement that provides a summary of a company's revenues, expenses, and profits over a specified period of time, showing how the net income is arrived at.

Operating Expenses

Expenses incurred during the regular operations of a business, excluding the cost of goods sold.

Cost of Goods Sold

The expenses directly linked to the manufacturing of the products a company sells, such as costs for materials and labor.

Work in Process Inventory

The expenses associated with goods that are still in the manufacturing stage, encompassing wages, raw materials, and indirect costs.