The picture below shows the two tidal bulges created in the oceans by the gravitational attraction of the Moon,from the perspective of looking down at the Earth from the North Pole.Where is low tide occurring in this picture? 
Definitions:
Environmental Forces
External factors such as social, economic, technological, competitive, and regulatory conditions that affect an organization's marketing decisions and performance.
Marketing Problem
A situation or issue that needs resolution for a business or brand to effectively reach its target market and achieve marketing objectives.
Marketing Mix
The set of tactical marketing tools - Product, Price, Place, and Promotion that the firm blends to produce the response it wants in the target market.
Controllable Factors
Elements in marketing or business operations that can be directly managed or influenced by a company, such as product design, pricing, and advertising.
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