Examlex
The principal capital budgeting models for evaluating information technology projects are the payback method,the accounting rate of return on investment (ROI) ,the net present value,and the
Ethnographic Research
A data-collection method that sends trained observers to watch and interact with a subject population in their natural environment.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
Reliability
The degree to which an assessment tool produces stable and consistent results over time.
Validity
The degree to which a tool, test, or study accurately measures what it intends to measure or reflects the true reality.
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