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To best evaluate,from a financial standpoint,an IT investment whose benefits cannot be firmly established in advance,you would use
Trade Names
Names under which businesses operate and are known to the public, distinct from their legal names.
Customer Lists
A comprehensive collection of information about customers, including contact details, preferences, and purchase history, used for marketing and customer relationship management.
Intangible Assets
Assets that lack physical substance, such as patents, trademarks, goodwill, and copyrights, having value due to the rights and advantages they provide to a business.
Tangible Assets
Physical assets that have a concrete form, such as buildings, machinery, vehicles, and inventory.
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