Amazon's Use of the Internet as a Platform to Sell

question 56

Multiple Choice

Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates a use of information services for

• A)low-cost leadership.
• B)marketing effectiveness.
• C)focusing on market niche.
• D)strengthening supplier intimacy.
• E)developing synergies.

Differentiate between classical and behavioral decision theories.

Understand the concept of bounded rationality in decision-making.

Recognize common mistakes in problem definition within the decision-making process.

Understand the role of alternative generation and evaluation in decision-making.

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Definitions:

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Product's Position

The place that a product occupies in consumers' minds relative to competing products, based on attributes like quality, price, and benefits.

Global Markets

These are the worldwide arenas in which goods, services, and financial assets are exchanged, encompassing both developed and emerging markets and transcending national borders.

Success Factors

The essential elements, strategies, or activities that are necessary for an organization or individual to achieve their goals and ensure long-term sustainability.