Amazon's Use of the Internet as a Platform to Sell

question 56

Multiple Choice

Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates a use of information services for

• A)low-cost leadership.
• B)marketing effectiveness.
• C)focusing on market niche.
• D)strengthening supplier intimacy.
• E)developing synergies.

---

Definitions:

Myelination

The process of forming a myelin sheath around a nerve to increase the speed at which electrical impulses propagate along the nerve fiber.

Dendritic Spines

Small protrusions on dendrites of neurons that receive signals from other neurons and are key to synaptic strength and learning.

Axon Terminals

The very end of a branch of a nerve's axon, a long slender nerve fiber that conducts electrical signals to a nerve synapse.

Neural Plasticity

Refers to the brain's ability to change and adapt as a result of experience.