A Recent Addition to the Mobile Digital Platform Is

question 3

Multiple Choice

A recent addition to the mobile digital platform is

• A)quantum computing.
• B)wearable computing devices.
• C)cloud computing.
• D)grid computing.
• E)consumerization of IT.

Distinguish between assignment of rights and delegation of duties.

Recognize situations in which assignments and delegations can occur legally.

Identify the conditions required for an effective assignment.

Understand the rights of successive assignees under the Restatement.

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Definitions:

Psychographic Segmentation

A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.

VALS

A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.

Geodemographic Segmentation

involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.