Which Metric Is Based on the Relationship Between the Revenue

question 21

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

• A)churn rate
• B)customer lifetime value
• C)cost per lead
• D)cost per sale
• E)customer average value

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Definitions:

Postganglionic Sympathetic

Refers to the neurons in the sympathetic nervous system that transmit nerve impulses away from the ganglia to target organs.

Preganglionic Sympathetic

Pertains to the neurons that run from the central nervous system to a ganglion in the sympathetic part of the autonomic nervous system.

Acetylcholine

A neurotransmitter in the body that is involved in muscle activation, heart rate, and many other functions in the nervous system.

Autonomic Muscarinic Receptors

A type of receptor located in the autonomic nervous system that responds to the neurotransmitter acetylcholine.